Digital Media Marketing Service with us
Digital marketing refers to the creation and dissemination of content through digital media channels—websites, landing pages, social media, email, and mobile applications—and the promotion of that content using a variety of strategies across paid, earned, and owned digital channels, including SEO, SEM, pay-per-click (PPC) advertising, content syndication, social, email, text, and more
Digital marketing strategies
Rapid IT Zone term you prefer, is all about engaging with your customer or prospect across every digital channel and any device. From the inbox to social networks—and across laptops, tablets, and smartphones—today’s consumers move seamlessly and fully expect you to be there with them, providing a seamless, integrated experience.
To help you build a successful cross-channel marketing strategy with Rapid IT Zone,, here are in-depth descriptions of the most widely used digital marketing channels:
Email marketing
Email marketing is one of the oldest and best-known forms of digital marketing, used by B2B and B2C marketers alike. With email marketing, you collect customer data across various customer journey touchpoints, classify it to understand your potential customers’ preferences, and ultimately get permission to add them to your email list(s).
Video marketing
Video is one of the most powerful digital marketing channels available. People love video. They watch videos for fun and research, and they share videos. In fact, YouTube reported more than two billion monthly logged-in viewers. Both B2B buyers and B2C consumers make buying decisions thanks to video.
Video marketing builds brand awareness, boosts digital traffic, and increases conversion rates. Videos embedded into blog content have been a cornerstone of both B2B and B2C content marketing strategies for years.
Social media marketing
Social media is a great way to reach a specific, targeted audience and connect directly with customers, potential customers, and partners. Which social media platform(s) you use depends on who you want to target. Facebook is still the largest social media platform worldwide. Twitter is still popular with B2B buyers. Instagram and TikTok are incredibly popular with millennial and Gen Z consumers, and LinkedIn is a great place to connect with B2B buyers in the early stages of the buying cycle.
Text messages (SMS and MMS)
Next to email marketing, text messaging is the most direct way to reach customers, but like social media, messages must be concise to be effective. Marketing teams can leverage short message services (SMS) that are text only or multimedia messages (MMS) that can include videos and gifs.
Content marketing
Content marketing lets you personalize your outreach to different prospects and customers as you present your message. The more personalized your content, the more likely it will interest, intrigue, and hold the person’s attention. However, your content must align with your targeted audience’s intent and interest; it must provide some value to drive engagement and conversions.
SEO and PPC (or SEM)
Pay-per-click (PPC) advertising refers to paying for each click on a specific link. Search engines and most social media sites offer PPC opportunities. PPC ads will appear in your targeted customers’ and prospective customers’ feeds.
Search engine marketing (SEM) is a type of PPC advertising that can be quite impactful. It involves paying a search engine to show marketing messages (copy) and a link in a prominent position when visitors search on specific keywords.
Website design and marketing
Your website is often the first point of contact potential customers have with your company and brand. Great web design can promote the consistent branding of all digital assets. It should also make your website more search engine friendly, provide a great user experience, and improve the conversion rate (more clicks, sign-ups, etc.).
Display advertising
Marketers from Rapid IT Zone can display relevant advertising on third-party sites to reach more prospects. Such ads can include banners, sidebar boxes, video ads, and interactive ads that link back to one of your websites or landing pages.
Affiliate marketing
Many bloggers and social media influencers are affiliate marketers, as they use their blogs and social media accounts to promote different products and services. It is a performance-based type of marketing. Affiliate marketers earn a commission for promoting certain products. The more visitors and customers these marketers bring in, the more money the affiliate will earn.
Advertising
Traditional advertising media has gone through seismic changes over the past few years. Technology has made it possible to deliver more targeted media buys across new TV platforms such as Netflix, Hulu, YouTube, and others. But don’t count out network TV and radio, because in spite of a growing number of other entertainment options, people are still watching broadcast TV and listening to the radio.
How does digital marketing work?
There are a number of ways to approach a digital marketing campaign. As a digital marketer, you have in your toolbox a wide range of tactics, strategies, and channels that can be employed to connect with your audience. Generally speaking, digital marketing campaigns involve several common steps:
Define your marketing goals
Digital marketing from Rapid IT Zone is a wide-ranging field. So it’s important to establish your goals before starting a digital marketing campaign. For example, do you want to build brand awareness? Acquire new customers? Focus on retention and customer loyalty? Outlining goals helps you tailor your strategy and budget to maximize your impact.
Identify your target audience
Whose attention are you trying to get? The more details that you can find out about your target audience (age, location, income, etc.) the easier it will be to determine how to connect with them.
Identify the right marketing channels and marketing tactics
Now that you know who you want to reach, you need to decide how (and for how much) you want to reach them. Suppose you’re a B2C digital marketer trying to connect with younger customers. In that case, you might allocate more of your budget to social media advertising on specific platforms rather than put the majority of your efforts (and money) into blog publishing.
Campaign measurement across key metrics
Measure across key metrics and iterate based on those results. If you don’t measure your performance based on the key metrics you defined earlier, how will you know whether the campaign is doing well or continuously improving? Measuring results over time ensures that you’re connecting with customers, driving loyalty, and building brand advocacy.
Working Process
Our Approach
The discovery phase, is the act of gathering and analysing project-related data. This helps to clarify the project's goals, limits, and scope.
The design and development process should cover all of the potential risks and problems that overcome in order to bring the product to market.
Maintenance is the set of tasks that are conducted to correct and repair malfunctioning systems and equipment.
Deployment is the process by which applications, modules, updates, and patches are provided from developers to users.
A testing team begins executing test cases in the prepared environment. QA engineers then analyse the results and communicate them with developers.
